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By Owen Hargie

Auditing Organizational communique is a completely revised and up to date re-creation of the winning Handbook of communique Audits for Organizations, which has tested itself as a center textual content within the box of organizational communique. study experiences constantly exhibit the significance of potent communique for enterprise luck. additionally they underscore the need for businesses to install position demonstrated recommendations to allow them to systematically degree and computer screen their communications. This Handbook equips readers with the very important analytic instruments required to behavior such assessments.

Owen Hargie, Dennis Tourish and distinctive participants drawn from either and academia:

  • provide a complete research of analysis, conception and perform concerning the verbal exchange audit approach
  • review the most thoughts confronting firms embarking on audit
  • discuss the benefits and demerits of the techniques available
  • provide case reviews of the conversation audit method in action
  • illustrate how findings will be interpreted in order that compatible thoughts might be framed
  • outline how studies emanating from such audits will be constructed.

This moment variation arrives at a time of substantial growing to be curiosity within the region. a wide quantity of study has been released because the final version of the ebook, and the textual content has been comprehensively up-to-date by means of reviewing this wealth of information. additionally, new chapters on social community research and auditing the communique revolution were further, including new case examine chapters illustrating audits in action.

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Extra info for Auditing Organizational Communication: A Handbook of Research, Theory and Practice

Sample text

A number of key companies and the guiding values that help them stand out in the marketplace are identified. These include: • • • • • IBM (service) Ben and Jerry’s/Body Shop (social conscience) Apple/Saturn/Benetton (non-conformity/new attitude) Pepsi (youth) 3M/General Electric (innovative products that make life more enjoyable). Market pressures are likely to strengthen these links in the future. Many companies already highlight those aspects of their culture that they believe will most impress customers.

Face-to-face meetings were held. Managers met with randomly selected small groups of staff, with the express purpose of facilitating open discussion on highly sensitive issues. Regular audits, video surveys and quality culture surveys were conducted to track the impact of the programme. Thus, follow up audits were conducted every 2 years. It is noteworthy that none of these steps is enormously radical. Internal communications programmes that effect significant improvements are often characterized by their simplicity.

Cynicism has grown, while loyalty has declined, as our discussion of employee engagement earlier in this chapter has demonstrated. In the present competitive economic climate it is vital that these issues are managed more effectively. As Argenti (2007, p. ’ The evidence reviewed here suggests that organizations employing positive communication policies would be better positioned to reap significant competitive benefits. The corollary is also true: poor communications programmes will contribute to lost competitive edge.

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