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By Irvine Clarke

There are various demanding situations dealing with organisations this day as they contain digital advertising equipment into their procedure. Advances in digital advertising and marketing examines those demanding situations inside of 3 significant topics: the worldwide atmosphere, the strategic/technolo

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Of course, minimizing download time or providing enhancements during the waiting period are good ways to improve customer-Web site interactions (Weinberg, Berger & Hanna, 2003). A Web site that does not appear to be professional, that is, it features poor graphics, ill-chosen fonts, and sloppy and badly arranged sections, may lead potential customers to distrust it and turn to another merchant, especially if the poorly designed site is for a less well-known product. Competing with established online marketers means matching or exceeding their sites as a first step.

Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. TEAM LinG - Live, Informative, Non-cost and Genuine ! L. (2002). Enticing online consumers: An extended technology acceptance perspective. Information and Management, 39(8), 705-719. , & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511-535. P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models.

Quarterly Journal of Electronic Commerce, 2(3), 189-197. R. (1998). Theory and measurement of consumer innovativeness. European Journal of Marketing, 32(3/4), 340-53. F. (1998). S. retailers. Journal of Marketing Theory and Practice, 6(3), 12-23. Hagel, J. (1999). Net gain: Expanding markets through virtual communities. Journal of Interactive Marketing, 13(1), 55-65. F. (2001). ). New York: John Wiley & Sons. Copyright © 2005, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc.

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